I am a user experience (UX) professional with a passion for solving problems with smart design solutions. This evolving field allows me to combine my interest in understanding the users and my expertise in visual design, interactive design, animation, information architecture, and multimedia programming. In my career, I have opportunities working with many inspiring clients from different industries, including healthcare, research, higher-ed and the defense sector. I love collaborating with diverse teams to tackle design challenges. I believe that a well-thought-out, intuitive design is the key to convey stakeholders’ information to end users.
I currently work at the University at Buffalo, where I participated in an enterprise-wide initiative to overhaul the University’s web communications. I contributed to the CASE Gold award-winning UB website redesign and the AAMC award-winning UB Psychiatry Website.
When I am not working, I help startups develop branding, web solution and build mobile apps.
What I do
- User Experience Design
- Interface and Interaction Design
- Information Architecture
- User Research
- Usability Testing
What I believe in
- Design with empathy
- Advocate for the users
- Understand beyond the stakeholders’ words