Hong Kong Tourism Board
“Discover Hong Kong” App Redesign


UX Strategies

I designed this presentation to improve the Hong Kong Tourism Board’s (HKTB) digital products and their reach. After conducting a series of informal user interviews, I created a simple user journey map and persona stereotypes. These research deliverables were intended to help HKTB understand a typical traveller’s needs. I recommended how to address those needs with digital products and various touch points.